How to Invest in Real Estate Crowdfunding

Real estate crowdfunding has emerged as a popular and innovative method to expand the scope of your financial portfolio. This approach has gained traction among investors of various age groups and with diverse investment preferences. By leveraging crowdfunding, you can join forces with other investors through online platforms and collectively acquire property or a fractional interest in a property.

Real estate crowdfunding presents an appealing opportunity to diversify your assets by delving into the realm of real estate investments. It enables you to enhance your wealth and venture into property ownership and rentals with a minimal initial investment.

If you're interested in exploring the world of online investment and want to learn more about real estate crowdfunding, this method offers a convenient way to bolster and expand your financial assets. Additionally, you can discover some of the top crowdfunding websites available on the internet to further your knowledge and investment opportunities in this domain.

In summary, real estate crowdfunding presents a unique avenue for investors to participate in property investments, offering benefits such as diversification, reduced upfront costs, shared risk, and access to exclusive opportunities. It allows individuals to explore the real estate market without the burdens of direct ownership, making it an attractive option in today's investment landscape.

What is Real Estate Crowdfunding? 

Real estate crowdfunding is an innovative concept that invites individuals from the general public to contribute funds or startup capital to support various ventures. This online fundraising method involves posting open calls and investment opportunities on websites, allowing direct pitches of ideas to everyday internet users.

Potential investors who are interested contribute their funds to a collective pool of capital sourced from other investors. This pooled money then serves as financial backing for existing or potential real estate investments. These opportunities can encompass residential or commercial properties, including the development of new housing, retail or office spaces, or partial ownership in existing holdings. Investors are drawn to these real estate opportunities for several reasons:

Diversification of assets and investment portfolios: 

Real estate crowdfunding provides a chance to diversify one's investment portfolio by including real estate holdings.

Low startup capital requirement: 

Compared to traditional real estate investments, crowdfunding allows participation with a lower initial investment.

Access to larger property holdings: 

The shared cost structure of crowdfunding enables investors to contribute to larger property holdings that might have been unattainable individually.

Shared risk: 

The risks associated with property ownership are distributed among multiple investors, mitigating individual exposure.

Exposure to new and exclusive opportunities: 

Crowdfunding opens up access to novel or exclusive real estate investment opportunities.

Portfolio diversity beyond residential holdings 

Investors can expand their portfolios to include commercial real estate or a mix of residential and commercial properties.

Limited involvement in property maintenance: 

Unlike direct ownership, real estate crowdfunding offers exposure to the real estate market without the need for investors to engage in property upkeep and maintenance.

No mortgage qualification or regular payments: 

Investors are not required to qualify for a mortgage or make regular payments on a property.

Absence of property and asset collateral for loans: 

Owners are not obligated to secure loans with their properties and assets in the crowdfunding model.

Understanding the Mechanics of Real Estate Crowdfunding

Purchasing investment property has become a widely accepted and popular practice for individuals seeking to accumulate and expand their wealth. However, traditional methods of acquiring real estate often involve securing a mortgage from a financial institution like a bank or credit union. These mortgage loans typically necessitate a substantial upfront down payment and require buyers to bear recurring expenses such as utility bills, property maintenance, and annual taxes on the property.

On the other hand, the emergence of real estate crowdfunding has introduced a new approach that allows investors to pool their funds through online financial technology (fintech) platforms or crowdfunding websites with the aim of generating one-time or ongoing profits from real estate investments.

Remarkably, getting started in this internet-powered investment arena often requires just a few hundred dollars. The money is commonly invested in real estate investment trusts (REITs) or similar financial instruments that effectively function as holding companies, owning and managing various real estate investments. These investments can encompass a wide range of properties, including houses, apartments, condos, retail spaces, malls, hotels, and offices. Unlike many publicly traded REITs, crowdfunded investments are typically privately held. Additionally, these REITs often distribute regular earnings to investors in the form of dividends.

In summary, real estate crowdfunding revolutionizes the traditional model of property acquisition by providing investors with the opportunity to pool their funds through online platforms. This cost-effective method allows individuals to participate in diverse real estate investments and potentially generate profits, even with modest initial investments. The private nature of crowdfunded investments and the regular dividend payouts from REITs make this approach an appealing and accessible option for those looking to venture into the world of real estate investment.

Real estate crowdfunding offers distinct advantages for investors, including access to exclusive private market opportunities. While higher returns are possible, it's vital for investors to conduct thorough research, maintain a balanced portfolio, and carefully evaluate their financial capabilities.

The Advantages of Real Estate Crowdfunding for Investors 

Real estate crowdfunding platforms offer investors a unique opportunity to access exclusive private market property investments that may not be readily available to the general public. These investments often provide higher potential returns compared to publicly traded real estate investment trusts (REITs), although they do come with a higher level of risk.

As with any private investment, it is crucial for investors to conduct thorough research and due diligence before committing their funds. It is essential not to overextend oneself financially and to carefully assess the associated risks and potential rewards.

Real estate crowdfunding is commonly used as a means to expand and diversify financial holdings while maintaining a balanced overall portfolio. It complements other investments such as stocks, bonds, and equity holdings rather than serving as the sole method of generating wealth.

It's important to note that certain crowdfunding platforms are open to general investors, allowing broader participation. However, there are platforms that require potential investors to qualify as accredited investors. Accredited investors are individuals who either have an annual income exceeding $200,000 or possess a net worth of over $1 million.

The Pros and Cons of Real Estate Crowdfunding

Real estate crowdfunding, like any form of real estate investment, comes with its own set of advantages and disadvantages. It is important to consider these factors before committing funds to a crowdfunded real estate project. Here are the pros and cons associated with crowdfunding sites and investments:


Higher dividends: Real estate crowdfunding typically offers larger dividends compared to traditional real estate investments, providing the potential for increased financial returns.

Portfolio diversification: Crowdfunding enables property owners to diversify and expand their financial portfolios by participating in a variety of real estate projects.

Access to unique opportunities: Crowdfunding platforms offer access to unique real estate projects and opportunities that may not be readily available through traditional channels. This opens up new avenues for investment and potential growth.

Reduced concerns: Crowdfunding eliminates many common concerns faced by property owners and landlords. Investors can enjoy the benefits of real estate ownership without the day-to-day responsibilities of property management.

Lower upfront and ongoing investment: Crowdfunding requires minimal upfront and ongoing investment compared to traditional real estate ventures. This makes it more accessible to a wider range of investors.


Management or advisory fees: Some crowdfunding platforms may charge investors management or advisory fees, reducing the overall return on investment. It is important to consider these costs when evaluating the potential profitability of a crowdfunding opportunity.

Limited liquidity: Unlike publicly traded investments, crowdfunded assets cannot be easily sold off or divested quickly. Investors should be prepared for longer holding periods before accessing their funds.

Tax implications: Participants in real estate crowdfunding projects must pay taxes on any dividends they receive. It is important to understand the tax obligations associated with these investments.

Limited track record: As a relatively new investment offering, many crowdfunding platforms and projects may lack a lengthy track record of performance. Investors should carefully evaluate the credibility and track record of the platforms and projects they consider.

Accredited investor requirements: Some crowdfunding platforms may require investors to be accredited, meaning they need to meet certain financial criteria. This can restrict participation for some individuals.

Real estate crowdfunding offers the potential for higher dividends, portfolio diversification, and access to unique opportunities. However, it is important to consider factors such as fees, limited liquidity, tax implications, the track record of platforms and projects, and potential accreditation requirements. By carefully weighing the pros and cons, investors can make informed decisions about participating in real estate crowdfunding ventures.


EquityMultiple aims to simplify and make real estate investing more transparent and accessible to everyday investors. The platform allows accredited investors to invest in privately managed commercial properties, including office spaces, assisted living facilities, hotels, data centers, and more. The minimum investment requirement is $5,000, and investment durations can range from 6 months to 10 years or more. EquityMultiple is an ideal choice for affluent investors seeking increased exposure to new opportunities and overall deal flow.

When considering real estate crowdfunding, exploring these platforms can provide a diverse range of investment options. However, it is essential to carefully evaluate each platform's offerings, investment requirements, and potential risks before making any investment decisions. Conducting thorough research and due diligence will help ensure a successful and rewarding investment experience.

Top Real Estate Crowdfunding Platforms to Explore 

With the growing popularity and widespread interest in real estate crowdfunding, numerous firms, including startups and market newcomers, are vying for investors' attention and capital. However, each platform has its own unique features, investment opportunities, potential returns, and tools for managing investments. Therefore, it is crucial to conduct thorough research, analyze user comments and feedback, and carefully evaluate the pros and cons of each platform before making any investment decisions.

Here is a list of well-established and popular real estate crowdfunding sites that provide access to various investment opportunities:


Fundrise allows both accredited and non-accredited investors to easily enter the real estate crowdfunding market. By collaborating with other investors, you can invest in residential and commercial properties. The platform pools investors' funds into real estate investment trusts (REITs) to acquire properties, purchase land, develop real estate, and pursue private real estate deals. Fundrise's user-friendly website makes the investment process approachable; however, it is essential to conduct due diligence on these privately held investments as they may lack liquidity and cater more towards long-term investors.


RealtyMogul offers access to commercial real estate investments and individual properties for both accredited and non-accredited investors. They provide a range of REITs, allowing investors to diversify their investment across multiple real estate holdings. Investment minimums typically start around $5,000, and fees can vary based on specific investment vehicles. RealtyMogul also offers accredited investors access to 1031 exchanges, which help defer capital gains tax from property sales.


As one of the best-known real estate crowdfunding platforms, CrowdStreet offers accredited investors access to commercial real estate projects with the aim of delivering high returns on investment. The platform conducts background and reference checks on developers seeking financial contributions, providing minimal due diligence for investors. Whether you prefer investing in funds or individual properties, many offerings on CrowdStreet require a minimum investment of $25,000, and the invested funds may remain illiquid for an extended period.


Yieldstreet focuses on privately structured deals backed by assets that protect investors' principal. This platform primarily targets accredited investors and offers opportunities to invest in real estate financing vehicles instead of owning residential or commercial properties. Non-accredited investors can also find passive income-generating opportunities with a minimum investment of $1,000. Yieldstreet offers investment opportunities with durations ranging from 6 months to 5 years.

Getting Started with Real Estate Crowdfunding: Key Considerations

Entering the world of online real estate crowdfunding, is made easier by the abundance of platforms available to accept your investments. However, before taking the plunge into online property investments, it is crucial to conduct thorough research and due diligence. Here are some important points to keep in mind as you embark on your real estate crowdfunding journey:

Compare Platforms: 

Thoroughly compare different crowdfunding platforms, assessing their services, fee structures, terms, investment opportunities, and available classes. Each platform offers its own unique features and benefits, so it's important to find one that aligns with your investment goals.

Research Pros and Cons: 

Take the time to understand the advantages and disadvantages associated with various online real estate crowdfunding solutions. Consider factors such as liquidity, risk levels, potential returns, and the platform's track record to make an informed decision.

Determine Investment Comfort: 

Evaluate your financial situation and determine how much you can comfortably invest without stretching yourself too thin. It's crucial to set a realistic investment amount that aligns with your financial goals and risk tolerance.

Set Return Goals: 

Consider the desired return on investment (ROI) you would like to achieve. This will help guide your investment decisions and align them with your financial objectives.

Assess Investment Duration: 

Understand the potential timeframe for your investment to be tied up and evaluate how long you can comfortably have your funds inaccessible. Different crowdfunding opportunities may have varying liquidity and lock-up periods, so be mindful of your investment horizon.

Define Preferred Property Types: 

Decide which types of real estate and property holdings you are most interested in. Whether it's residential, commercial, retail, or other property classes, focus on opportunities that resonate with your investment strategy and preferences.

Prepare Documentation: 

If you intend to participate as an accredited investor, ensure you have any necessary documentation or tax forms to provide proof of your status. This may involve gathering financial statements or other relevant paperwork.

Analyze User Feedback: 

Scan and review user feedback and comments to gain insights into the experiences of current investors. This can provide valuable information about the platform's reliability, transparency, and overall user satisfaction.

Seek Professional Advice: 

Consult with your accountant or financial advisor to assess any potential tax implications of your crowdfunding investments. Their expertise can help you navigate tax-related matters and optimize your investment strategy.

Evaluate Financial Vehicles: 

Carefully evaluate the financial vehicles offered for crowdfunded real estate investments. Consider factors such as diversification, risk management, and potential returns to choose the most suitable investment options for your portfolio.

By considering these key points, conducting thorough research, and seeking professional advice, you can confidently embark on your real estate crowdfunding journey and maximize the potential benefits of this innovative investment approach.

What is the difference between accredited and non-accredited investors? 

Accredited investors meet specific income and net worth criteria established by the Securities and Exchange Commission (SEC). Non-accredited investors do not meet these requirements and may have different options when participating in crowdfunding opportunities.

Frequently Asked Questions About Crowdfunded Real Estate Investing 

If you're considering real estate crowdfunding as an investment option, you may have some common questions. Here are frequently asked questions that can provide valuable insights to help you make informed decisions.

How do I get started with real estate crowdfunding? 

To start crowdfunding in real estate, begin by comparing different platforms. Evaluate their terms, fees, and investment opportunities to find the one that best suits your needs and budget.

How much money is required to start crowdfunding in real estate? 

The required minimum investment varies across platforms. While some platforms may allow investments as low as $500 to $1,000, others may have higher thresholds. It's essential to review each platform's specific requirements.

Can I make money easily through crowdfunding real estate? 

While it is possible to make money through crowdfunding real estate, it's important to note that all investments carry risks. Real estate investing, including crowdfunding, involves inherent uncertainties, and returns can vary. It's crucial to consider the risks involved and conduct thorough research.

The Bottom Line 

Real estate crowdfunding presents a unique and exciting opportunity for investors of various backgrounds to diversify their portfolios and gain exposure to residential and commercial properties. However, it is essential to approach real estate crowdfunding with the same diligence as any other real estate investment. Conduct thorough research, evaluate individual opportunities, explore alternative investment options, and compare different providers before committing to any platform or opportunity. By doing so, you can make informed decisions and maximize the potential benefits of real estate crowdfunding.